CHAPTER ONE 1.0 INTRODUCTION The existence of organizational justice is a critical issue for the success of an organization. It has a direct link with the performance of its employees. Organizational justice has been defined as “the fairness of work place” Wright [1998]. Similarly Organizational justice means “the ways in which employees determine if they […]
Continue ReadingAudience Perception of Political News Coverage on Television; A Study of African Independent Television (AIT) and Nigerian Television Authority CHAPTER ONE INTRODUCTION 1.1 Background to the study Onyebuchi (2012), asserts that in this era of digital technology and globalization of communication, the media have crucial role to play in creating awareness and giving […]
Continue ReadingBACKGROUND TO THE STUDY The speed of Internet has changed the way people receive the information. It combines the immediacy of broadcast with the in-depth coverage of newspapers making it perfect sources for news and weather information. Even with the multimedia excitement of the web, Electronic mail (email) is the most frequently used application […]
Continue ReadingETHICAL CHALLENGES IN JOURNALISM PRACTICE IN SOUTH-SOUTH NIGERIA: A CASE STUDY OF RIVERS, BAYELSA AND DELTA STATES CHAPTER ONE: INTRODUCTION .. .. .. .. .. .. 1 1.1 Background to the Study .. .. .. .. .. .. .. .. 1 1.2 Statement of the Problem .. .. .. .. .. .. .. .. 4 […]
Continue ReadingABSTRACT This study was designed to assess Effect Of Workshop Programme On Naija Fm On The Audience Behavior. A survey method was adopted in undertaking the study and stratified random sampling technique was used in the selection of the sample size for the study. Five research questions were formulated for the study involving the staff […]
Continue ReadingCHAPTER ONE INTRODUCTION Marketing information system is the process of gathering information to learn about something that is not fully known. It is also includes all the data, in terms of facts opinions, views, guideline and policies which are necessary to make vital marketing decisions, the data is collected from customer. Competitors company sales forces […]
Continue ReadingBackground of the Study Nigerian – Cameroun Boarder dispute was an off-shoot of the indiscriminate partitioning of African by the Europeans. Before the arrival of white man to Africa, Nigeria and Cameroun historically existed as close Neighbours. Therefore, the dispute over Bakassi Peninsula started when the two countries started laying different claims to the oil […]
Continue ReadingCHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The increasing need to validate the marketing efforts across brands and also, identifying the most effective way to drive engagement and attribution among products shareholders in Lagos, and Nigeria at large has been on the rise recently (Solomon, 2003). The study further explains that firms generally are […]
Continue ReadingCHAPTER ONE INTRODUCTION Background to the Problem Nollywood is one of the fastest growing sectors of the Nigerian economy and reputed to be the third largest film industry in the world (Ekeanyanwu, 2008; Esan, 2008; Uba, 2007; Okoroji, 2006; Onishi, 2002). The largest is United States’ Hollywood and the second is India’s Bollywood. Nollywood achieved […]
Continue ReadingSERVICE QUALITY AS A DRIVER FOR CUSTOMER RETENTION IN THE NIGERIAN AIRLINE INDUSTRY(A CASE STUDY OF ARIK, AERO CONTRACTORS AND BRITISH AIRWAYS) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The purpose of this paper is to identify selected service quality elements related to airlines that may contribute to the satisfaction of passengers when […]
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