Category: Marketing Project Topics & Materials

The effect of word of mouth on consumer purchasing decision, a case study of Longrich Company Introduction  Consumer behavior is a young discipline; the earlier books were written in 1960’s however, its intellectual forefathers are much older. Understanding of consumers is the consumption process provides a number of benefits. These benefits include assisting the manager […]

E-Commerce And Service Delivery In Jumia CHAPTER ONE/ Introduction 1.1 Background of the study  “The market place isn’t what it used to be” (Kotler, 2000, pp.14). As Kotler describes, different forces result in market change like, technological advancement, globalization and deregulation and these forces created new behaviors and challenges. Among those behavioral changes, increase in […]

ABSTRACT The hotel business is arguably the most lucrative business within the hospitality industry. This is proven by the astronomical growth rate of the industry. However, in the recent years, the industry has witnessed a high level of competitions which makes hotel owners and managers search for new ways of ensuring success in their business […]

CHAPTER ONE  INTRODUCTION Marketing information system is the process of gathering information to learn about something that is not fully known. It is also includes all the data, in terms of facts opinions, views, guideline and policies which are necessary to make vital marketing decisions, the data is collected from customer. Competitors company sales forces […]

PUBLIC SERVICES MARKETING A CASE STUDY OF FIRST BANK CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to increase business and […]