CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The increasing need to validate the marketing efforts across brands and also, identifying the most effective way to drive engagement and attribution among products shareholders in Lagos, and Nigeria at large has been on the rise recently (Solomon, 2003). The study further explains that firms generally are […]
Continue ReadingCHAPTER ONE INTRODUCTION Background to the Problem Nollywood is one of the fastest growing sectors of the Nigerian economy and reputed to be the third largest film industry in the world (Ekeanyanwu, 2008; Esan, 2008; Uba, 2007; Okoroji, 2006; Onishi, 2002). The largest is United States’ Hollywood and the second is India’s Bollywood. Nollywood achieved […]
Continue ReadingSERVICE QUALITY AS A DRIVER FOR CUSTOMER RETENTION IN THE NIGERIAN AIRLINE INDUSTRY(A CASE STUDY OF ARIK, AERO CONTRACTORS AND BRITISH AIRWAYS) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The purpose of this paper is to identify selected service quality elements related to airlines that may contribute to the satisfaction of passengers when […]
Continue ReadingCHAPTER ONE INTRODUCTION Background to the study The global environment over the years has changed drastically and become highly innovative and competitive. Every field has become a race to compete and prove. And to remain in this highly competitive market, the use of Information and Communication Technology (ICT) has become very vital. Today, the rate […]
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