QUALITY OF RAINWATER HARVESTED IN CISTERNS IN ONICHA UGBO, ANIOCHA-NORTH LOCAL GOVERNMENT AREA OF DELTA STATE, NIGERIA ABSTRACT Rainwater harvesting despite being an ancient practice in many parts of the world has very limited use as a source of potable water, primarily because the quality of stored rainwater in domestic tanks (cisterns) is not believed […]
Continue ReadingPUBLIC RELATIONS AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF SERVICES. ABSTRACT The desire to reach larger of the market motivates an organization into adopting public relations as an effective promotional tool, which could help it to achieve it is objectives in a competitive market. The purpose of this research was to examine the use […]
Continue ReadingORGANIZATIONAL APPROACH TO TOTAL QUALITY MANAGEMENT IN NIGERIA: A CASE STUDY OF DIAMOND BANK PLC CHAPTER ONE/INTRODUCTION 1.1 PREAMBLE The information super highway has turned the world into a global village. Organisations are facing the kind of competition that was not envisaged a few years ago. They have to compete with goods and services from […]
Continue ReadingMARKETING STRATEGY EMPLOYED BY TOBACCO COMPANY AND THE PROSPECTS FOR GROWTH CHAPTER ONE/INTRODUCTION. Marketing is a common phenomenon, but it is quite complex and in fact an elusive subject matter. Marketing means different things to different people just as it affect everyone and is highly controversial. The activities of Marketing are so diverse that its […]
Continue ReadingMARKET PENETRATION STRATEGY AS A MEANS OF ENTERING THE NIGERIAN TELECOMMUNICATION A STUDY OF MOBILE TELECOMMUNICATION NETWORK (MTN) Abstract The research work examined Market Penetration Strategies as Means of Entering the Nigerian telecommunication Market, a study of MTN Nigeria. The study is designed to examine more critically issues where the business formulate its growth […]
Continue ReadingFINANCING SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) BY COMMERCIAL BANKS IN NIGERIA.A CASE STUDY OF UNION BANK OF NIGERIA ABSTRACT The critical causes on why financing small and medium scale industries by commercial banks in Nigeria have not been very effective were evaluated. Not only are the SMEs starved with financial back-up, they are also […]
Continue ReadingTHE IMPACT OF GLOBALIZATION ON INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN NIGERIA CHAPTER ONE 1.1 INTRODUCTION Globalization is one of the major phenomena of our times and its scope is very extensive and versatile affecting factors such as economics, political, cultural, lifestyle and most especially sciences and technological advancements The process of globalization is said […]
Continue ReadingSERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS ABSTRACT This study is set out to examine the nature of service delivery and customer satisfaction in transport businesses. The purpose of this study is to ascertain passengers’ rating of service delivery of transport businesses and the level of satisfaction derived from patronizing them In order to obtain necessary […]
Continue ReadingCORRUPTION AND UNDERDEVELOPMENT IN NIGERIAN PUBLIC SERVICE (A STUDY OF ANAMERA STATE) Abstract This work is prompted by the desire to fathom corruption and underdevelopment in Nigerian public service. (a study of Anambra state).as a modest contribution of the federal government declared to eradicate corruption in our society. furthermore, in data collected primary together with […]
Continue ReadingEFFECT OF MARKETING COMMUNICATION ON THE MARKETING OF FINANCIAL INSTITUTIONS SERVICE IN NIGERIA . A STUDY OF FIDELITY FINANCE COMPANY LTD AKWA IBOM, UYO CHAPTER ONE/INTRODUCTION 1.1 Background to the Study Marketing facilitates an exchange process and the development of relationship by carefully examining the needs and want of consumers, developing a product or service […]
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